DESIGN LAB

FOR WOMEN ON A MISSION

Branding. Copywriting. Web Design.

Where Art, Spirit and Strategy Meet.

Your Message is too important

to look like everyone else.

You've got the work. You've got the gifts. You've got the message that could genuinely change someone's life.

But your brand? Your website? Your copy? Your pitch?

They're not telling that story. Not fully. Not yet.

Maybe your visuals feel generic — like you downloaded a template and hoped nobody would notice. Maybe your copy sounds like you, but the watered-down, slightly apologetic, playing-it-safe version of you. Maybe you've got a signature talk that needs to exist but you have no idea how to build it, let alone stand up and deliver it.

Or maybe everything is technically fine — and something is still... off.

That's the gap The Design Lab closes.

This is where your brand stops being something you built — and starts being something that works.

LET'S BUILD SOMETHING UNSTOPPABLE →

Who is Stephanie?

For over 25 years I was a professional artist in New York City.

I was an editorial illustrator. A graphic designer. An art director. Working at the highest levels of the industry, including Disney Publishing.

I studied at Pratt Institute in NYC.

I trained in Paris & Dordogne, France.

I've won awards.

I've been on the cover of the LA Times.

I had my own TV show teaching the art of Spiritual Interior Design.

And so much more.

This is a career built on the belief that great design isn't decoration.

It's soul communication. It's energy. It's truth made visible.

That foundation never left.

It just got combined with 35 years of psychic work, shadow expertise, and an uncanny ability to see who someone really is — and what their brand is actually trying to become.

There is nobody else on earth with this exact combination.

And your brand deserves to be built by someone who has actually done this at the highest level — not just someone who bought a Canva subscription and called themselves a designer.

I've also been writing even before I learned to master drawing. It was my artform of choice throughout my life — using words just like paint, to create an image, an emotion, and an impact.

Together, these skills with wordsmithing and visual design come together for something truly personalized, powerful and impactful in a world filled with generic noise.

This isn't your average design studio.

And it's definitely not a freelancer on Fiverr.

Most designers make things pretty.

Most copywriters make things clever.

Most speaking coaches make things polished.

I make things TRUE.

After 35+ years of working with women on their inner worlds, their businesses, their deepest wounds and their biggest visions — I've developed something most creatives don't have:

I can see who you actually are beneath the brand you've been trying to build.

And that changes everything.

Because the reason most brands feel flat — the reason most copy sounds like everyone else — the reason most talks fall just short of landing — isn't a design problem. It's a clarity problem. A permission problem. A 'you haven't fully claimed your own voice yet' problem.

That's where I start. With you. With the real you. And then we build outward from there.

The result? A brand that doesn't just look good.

A brand that feels unmistakably, unapologetically, powerfully YOU.

The Menu

(Not a la carte. We'll figure out what you actually need.)

Complete Brand Overhaul

For the woman whose brand no longer fits — or never quite did.

We dig into who you are, who you serve, and what makes you impossible to replicate.

Then we build a visual and verbal identity that reflects all of it — from logo to color palette to the exact words that make your ideal client say 'oh my god, this is for ME.'

Includes:

  • Brand identity and visual direction

  • Logo and color system

  • Typography and design standards

  • Brand voice guide — so everything you write sounds like you, even when you're tired

  • Messaging framework — your story, your positioning, your one-line magic

Website Design + Build

Your website is your storefront, your first impression, and your hardest-working salesperson — all at once.

I design and build sites that don't just look beautiful. They convert. They communicate. They make the right people feel like they've finally found their person.

Includes:

  • Full site design and build (Systeme.io, Squarespace, or WordPress)

  • Homepage, About, Services, and up to 3 additional pages

  • Mobile responsive design

  • Integrated CTAs and lead magnet setup

  • Copy direction and review for every page

Copywriting

Words that do the work so you don't have to repeat yourself a thousand times.

Whether it's a sales page that actually sells, an email sequence that actually nurtures, or a homepage that stops people mid-scroll — I write copy that sounds like you on your very best day.

Available as standalone or as part of a full brand package:

  • Sales pages for programs, courses, and services

  • Email welcome and nurture sequences

  • Homepage and service page copy

  • Launch copy — emails, social, and ads

  • Lead magnet and opt-in copy

  • About page (the one everyone gets wrong)

Signature Talk Development + Coaching

For the woman who knows she has something to say — and needs help saying it in a way that moves a room.

A great signature talk is not a presentation. It's not a pitch. It's a carefully constructed experience that takes an audience from where they are to somewhere they've never been — and leaves them knowing that YOU are the person to take them further.

Whether you're stepping onto a stage for the first time or ready to level up a talk that's been good-but-not-great — I help you build it from the inside out.

Includes:

  • Talk concept and structure development

  • Story mining — finding the moments that make audiences lean in

  • Messaging refinement — the throughline that makes it unforgettable

  • Delivery coaching — presence, pacing, and owning the room

  • Slide deck direction (if applicable)

  • Full rehearsal support before your first delivery

This is also available as an ongoing coaching relationship for women building a speaking career.

Who This Is For

You might be exactly who I'm looking for if...

  • You're a healer, coach, speaker, or spiritual entrepreneur with a mission that deserves a bigger stage

  • Your brand was built in a hurry — or by someone who didn't really understand what you do — and it shows

  • You've outgrown your current look, copy, or website and you need a complete overhaul

  • You have a message that could change lives but you're not sure how to package, present, or pitch it

  • You've been told you need a signature talk and the idea both excites and terrifies you

  • You want someone who gets the spiritual angle — who won't sand down your edges or make you sound like every other wellness brand on the internet

  • You're done playing small with your brand and ready to show up like the woman you actually are

If you just nodded at more than two of those — let's talk.

How It Works

Simple. Strategic. Built around you.

Every project begins with a Brand Clarity Call — a deep dive conversation where I learn everything I need to know about you, your work, your audience, and your vision.

From there, I'll put together a custom proposal based on what you actually need — not a package you have to squeeze yourself into.

Projects are delivered in phases with regular check-ins, revision rounds, and my direct involvement at every step. I don't hand you off to a junior designer or an AI. You get me — my eye, my instincts, my 35 years of understanding what makes women show up powerfully in the world.

Timeline and investment vary by scope.

All projects begin with a free 30-minute Discovery Call.

It's Showtime.

The world can't hire you

if it can't find you.

And it can't fall in love with you if your brand is doing a mediocre impression of who you actually are.

You've done the inner work. You know your gifts. You have something real to offer.

Now let's build the outside that matches.

BOOK YOUR FREE BRAND CLARITY CALL →

30 minutes. Free. No pitch. Just clarity.

Website Designed + Written

by Stephanie McWilliams

All graphics and photos © 2026 Stephanie McWilliams

CLICK HERE to inquire about Design, Copywriting and Branding Services